Cofan takes to national television with a defiant advert

Cofan, the renowned hardware and industrial supply brand, consolidates its leading market position by launching a challenging TV spot on the most watched national channels. This advertising spot marks a significant milestone in its territorial expansion and advertising strategies for 2024, as it continues to advertise nationally on Radio Marca.
The new ad spot not only highlights the unrivalled quality of Cofan products, but also celebrates the steady growth the brand has experienced in recent years. This achievement has translated into greater accessibility for consumers and professionals looking for quality products and innovative solutions for each of their projects.
The TV spot captures the essence of the Cofan brand: the commitment of its distributors to achieve excellence in every service with their customers, constant innovation, satisfaction of needs and unsurpassed customer service.
Through a common and familiar setting, such as a hardware store, and a powerful visual dialogue, which refers to the challenges of westerns, the advert not only highlights the diversity of Cofan products, but also highlights the knowledge of its distributors with their customers when it comes to satisfying their needs. This is the case of the professional protagonist of the spot, determined to find the perfect product for his project in a hardware store, as he specifically looks for the quality that only Cofan can offer.
The launch of this TV spot is a clear example of the brand’s commitment to expanding its presence in all communication channels, highlighting the importance of TV advertising as a key tool to reach a wider and more diverse audience. The ad can be enjoyed on all of the brand’s digital media: YouTube, Facebook, Instagram and TikTok.