Cofan has taken a decisive step to support and advise those wishing to start a hardware or industrial supply store by offering a clear and detailed procedure on its new website How to set up a hardware store. Cofan offers essential resources to guide you through every step of the process, from the business model to digitalisation and online presence:
Business model and market research
Correctly defining the project and identifying the most favourable opportunities is the first step towards a successful business design. Cofan helps you to define a solid business model by establishing clear objectives and a unique value proposition; to conduct market research by analysing the competition and understanding the needs and preferences of future customers; and to anticipate possible scenarios, preparing to face challenges and seize opportunities.
Assortment and equipment
Likewise, offering a wide assortment and having the right equipment is key to satisfy customers with a wide range of products, making available the product catalogue of the Cofan and Cofan Home brands, and commercial equipment, offering display solutions and equipment adapted to the needs of the business to create a careful and innovative image with an attractive presentation that reflects professionalism and quality.
Branding and design
Cofan helps you develop an effective branding strategy by developing the logo, creating a strong visual identity, among others; designing the physical space, organising the interior of the shop to maximise the customer experience and increase sales.
Marketing strategies for entrepreneurs
The brand provides you with digital tools, as well as an online and offline marketing service that advises you on social media campaigns, dropshipping, digital kit, etc., to obtain a more solid online presence.
